Teder Gifts & ATA

These bags were designed as gifts to about 800 workers of a Tel Avivian network of restaurants (by renowned chef Eyal Shani), cultural institutions, and nightlife hubs throughout the city. This was a truly challenging mission, since each of these places is a universe on its own, unique and singular, and I wanted to create a gift that will bring joy (and style) to all. Therefore, I illustrated a series of images that bring to life different aspects of the company’s story. The bags depict the fresh and local food, legendary musical heroes like Farid al-Atrash celebrated by the Teder’s activity in the field of Middle Eastern music, and even Eyal Shani’s enormous pet turtle, Rona. The illustrations were printed on bags by ATA, a local and historical fashion brand that is a true staple of the Israeli everyday.

Commissioned Work

I try to work with a variety of customers from all sorts. Whether it be culinary institutions, or clients in the fields of fashion, literature, music, tourism, and even nightlife—I am devoted to figuring out the most creative and intriguing visual story. I create editorials, logos, labels, covers, and products according to the client’s needs, dreams, and whims. Working with various techniques, manual and digital alike, I thoroughly enjoy finding new ways to manifest and express the clients’ diverse stories.

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