Petel - Eretz
Year: 2025Place: Israel
What: Illustration & design
Technique: Ink & Computer
For Petel Eretz, an organic berry farm in the Judean foothills,
I created hand-drawn illustrations and graphic design for a new series of product labels. The farm grows berries and organic vegetables using traditional agricultural methods while avoiding chemical pesticides and sprays.
The simple, handmade illustrations reflects the spirit of the farm itself, natural, local, and unpolished.
Combining illustration, typography, and packaging design, the labels were created to feel warm, approachable, and closely connected to the land and the people behind it.
Commissioned Work
I try to work with a variety of customers from all sorts. Whether it be culinary institutions, or clients in the fields of fashion, literature, music, tourism, and even nightlife—I am devoted to figuring out the most creative and intriguing visual story. I create editorials, logos, labels, covers, and products according to the client’s needs, dreams, and whims. Working with various techniques, manual and digital alike, I thoroughly enjoy finding new ways to manifest and express the clients’ diverse stories.
Feel free to contact me